I met Trice & Bret about four years ago when the three of us worked at the same company. After about a year of working together, they realized that their coworker relationship could be something more and over time, they fell in love with one another. (So cute, right?) When the two asked me to design the wedding invitations and such, I was absolutely thrilled since I knew the couple so well.
The couple didn’t have any strong feelings about colors or themes that could be used with the printed material, so the door was wide open for design. After brainstorming some ideas with the two, I decided to go with a “things that go together” theme for the Save the Date. Like peanut butter with jelly, it just makes sense that Trice & Bret are with one another and are getting married.
Next up, invitations!
When it comes to issue advocacy, no other PR firm in Washington, DC is quite as funny as Berman and Company. With thousands of voices competing for attention, standing out takes more than just buying ads and hoping for the best. To demonstrate how Berman and Company can make people laugh, and think, all at the same time, I designed a brochure that highlights the funniest campaigns the PR firm has done over the past few years. I combined quotes from big Washington names—Marion Nestle, Morley Safer, and Tucker Carlson—with clever, award winning print ads.
Because the ads featured in the brochure were created over a long time span, I wanted to have a design element that could bring all the pieces together and create a cohesive product. To solve this problem, I decided to focus on using the typography of the quotes as the uniting element. By combining different fonts and sizes within each quote, I could emphasize particular words or phrases that would grab the viewer’s attention.
I was lucky enough to have a larger budget than usual with this project. I decided to try a new (to me) printing technique and printed with a spot UV gloss on the advertisements throughout the brochure. Contrasting with the matte paper, the shiny ads really pop off the page, making them look even sharper. You can see the gloss of the ad reflecting the text from the right side of the spread in the picture below.
